What to automate on your business WhatsApp, and what to leave to a person

An AI assistant does not need to do everything to be worth it. It needs to take off your plate the messages you answer the same way, dozens of times.

Good to automate

• Opening hours, address and payment methods.
• Prices that are already in a price list.
• Messages that arrive after hours.
• Screening questions: what the person needs, by when, in which area.

Better with a person

• Complaints and upset customers.
• Price negotiation outside your list.
• Health, legal or financial matters.
• Any decision you would not let a new employee make alone.

Three rules that prevent headaches

First, the assistant says it is virtual when asked. Second, there is a simple way for you to take over the chat at any moment. Third, decide upfront between the official WhatsApp API, which charges per conversation, and an unofficial connection, which can get the number banned.